Sophie Watkiss, 18 Year old Apprentice Artworker / Graphic Designer at M3 Communications and studying at Walsall College. -
All of the work in this blog is original and created by me unless specified otherwise.
My first mailer is a Pop up Card, this would be sent to a lot of clients as it’s cheap to make but also effective in the way it looks. It was simply made up of 3 pieces, the A4 Folded card, the pop up design and a flap to make it stand up. The idea of it came from a sample mailer I had ordered from a 3D mailer company. I also called it ‘Out of the box’ because the company logo for M3 is a square (or cube) so I thought it tied in well with the branding we already have. This design would fit into an A5 envelope and is light enough to go with just a stamp so this keeps the price very low.
As a practice I decided to take apart one of their mailers called the Hexagonal Pop up mailer and then re create it, this was really interesting because after I dismantled it I found out it was created by only one piece of card, with added parts of card for support. The cutting guide had to be bang on for this mock up or else the shape would not have worked and it wouldn’t spring up. I have used Callesen’s skills in creating my Hexagon Mailer, because the cutting guide had to be perfectly created, and then physically cutting it out you had to stick exactly to the cutting guide or else the shape wouldn’t have worked and it wouldn’t stick together properly.
This is the second mailer I created, which I have called business in a box is a cube with flaps of information on the inside; it has a lid that has the logo printed on each side giving of the effect of a cube. There is a nice space on the inside of this mailer which could hold a gift for the clients such as a cube box of mints or a little cube light. I ordered samples for these items to go with my mailer. This design would cost a lot more than the first design because it is made up of 8 pieces of paper and has to be put together which takes about 30 minutes each model. Its super effective and I think it looks great, it fits perfectly with my company and I think clients would like the idea of it. This mailer would have to be packaged well as it might get bent or damaged, this would also need to be included in the final costing of this mailer. I have used Stark’s layering idea for my Explosion box mailer, I think that her layers of different colors’ has worked extremely well and has helped give my work a strong feel of Three Dimension. If I were to revisit this design I would think about the direction of which people read the flaps and maybe move some information to different places. Other than that I really like this piece and wouldn’t change anything else.
1. This is my original scamp of my designs for this project. It has a range of ideas and holds the general outline for me to follow. As it was my first visual stage my Mailer has changed a lot since my first scamp. On here it is shown as a single back and front design which has now moved on to an a4 Folded piece.
2. From this I created another version of my emailer, I have thought more about the space, shape, color and tone in this by adding mock up text and images in place so that I can plan where I want to put the final copy. I have also used some color to help break it up in my visual stage.
3&4. These are My 3D Give aways, I came up with the idea for these because I thought they suited the company well and would be liked by our clients. The first is a keyring that has the company logo on one side and a QR code for the new website on the reverse. This would encourage our clients to try it out and in-tern they will visit the website, by giving them a QR code they now have a portable way to visit our website at low effort whenever they want. The second Visual is an LED Desk lamp, It has the Logo of the company printed on the front and would have a website URL written along the back. This one isn’t as encouraging to visit the website as the keying but it would be sent to the higher ranked clients as it would cost more to develop and create. The client could keep this on their desk and it would remind them about our Company.
5&6. These are my final artwork for my mailer, It has a special fold called an Eight Page Right Angle Fold. This means that per side there is 8 ‘pages’ or sections. I have based this piece on the actual website, each page will represent something that can be found on a page of the website. The colors, fonts, logos and imagery are all included. Side 1- On side one there is the front page which has the Company logo and a brief introduction and explanation to the piece. It also has a place to hold my Keyring (As seen above), Contact information, A map, a company biography and the back page where there is another QR code. Side 2- On this side is a portfolio of the company’s most recent and highlighted work. It shows an example of artwork and a brief explanation of what client its showing and what the piece is for.
7. This is the finalartwork for my emailer, it has got the finalized imagery in, such as RGB logos (Optimized for Web). It has parts of the final copy but as my company has a Copywriter this would be his role in the project. I have embedded a video in my emailer which has been taken from the new website itself, this makes my piece quite modern and interactive. I have changed the colour scheme from my first visuals, Where before I chose white, I have changed to a cool grey as white was too sharp, by using grey it makes it softer to look at. I have also given it a thick grey band to break up the header to the body and a green band to split the Body from the Base where the T&C’s would be written.
1. Lizard Visual - At this stage I have already chosen my theme/story. This is mix between hand made and digital, as the drawings are all still done on paper, they have been drawn out in pencil firstly for freedom to make mistakes, then outlined with a black marker to make it visually easier to see and make it recognizable when I later scan it in to the computer so that I can add the copy. The lizard in this image had actually been cut out from a previous drawing I had done for this project and wanted to reuse it in this visual. The style of this visual is a little more exadurated than what the final will become, for example the lizard will be noticeably smaller and hidden on the final so that it makes it difficult for the child to find it.
2. Snake in a tree - Marker Visual that I drew for an idea for one of my spreads. This drawing wasn’t used in my final artwork but it was worked on and the idea had been recycled for another piece.
3. Full colour visuals for my character. This is one of the final steps I took in art working my project. I have produced a range of poses for my character that will be used throughout my book and I have taken this character from a pencil drawing all the way to a fully coloured illustration.
1. This is my first drawing of my character for my project of ‘The little green book’. This is where everything started. I came up with my story after doodling a little character of myself. I first drew this pretty crudely in Biro on a post-it note, after completing my doodle I added another shade of green by using a highlighter and finally an accent color of red to break it up. This doodle was never intended for my book but after finishing it, it gave me a burst of new ideas to put into my book.
2. These are some of my initial drawings, some of which are used in the final copy of my book. I had initially drawn these in a light pencil so that I didn’t make any mistakes and finally retraced them with a fine liner and also a marker so that it would be picked up on the scanner. Most of the drawings were ideas and doodles so they were kept rough.
3. This is the first illustrated version of my character. By this time I have drawn my character, scanned it into the computer and re drawn it using the program illustrator which gives it its digital look. I also created a body with 3 hand positions that will be used on different pages in my book. I like the illustrative style I have used for my book, keeping all the lines thick and bold, I think it is very simple but effective for a children’s book.
4. This is the first colour visual of my character, as I have based it on myself I have given the character dark red hair and a skin tone similar to my own, I think this gives it a personal touch. ‘Sophie’ is wearing a green tshirt which links her in with the theme of my book. I have also tinted the glasses to have a white almost reflecting effect.
5. This is my first illustrated animal, I chose to use this lizard from a previous drawing I had done for my book. I decided to give the elements that have to be found a patch work effect (e.g. as if they had been cut from a checked material), I’m happy with this idea because it is used quite often in young childrens illustrations. I came up with the idea of this because of a blanket I have owned since I was born which was my favorite thing as I was growing up, it was in a patchwork style with checked animals such as a cow, ram, chicken, etc. on it. As a child I loved this blanket and even now as an adult I appreciate the style of illustration used on it.
6. This is my hand drawn/digitally colored page layout, I drew a lot of my spreads by hand before I set them up in indesign, this worked well because I could see how well things were working. To speed up the design process I scanned in my pencil visual and coloured it in photoshop for a visual of my first spread. This helped me to see where things needed improving before I went ahead on my final piece, it helped me to find the right shades of green to use and placement of imagery or text. If you were to put this and the final piece side by side you would notice some big changes in my layout.
7. Snake illustration - See number 5.
8. Find the snake - Marker Visual - see number 6.
9. Spider Diagram
10. Apple in a tree - This is a marker visual of a tree I was going to use in my illustration. I drew this by hand with Letraset Pro markers to give it a professionally drawn look.